Job Overview:
We are looking for a highly skilled Social Media Strategist & Content Creator to elevate the online presence of Rise Up Resiliency Center, Get It Right, Get It Tight, and Sades Group Travel Company. This role requires someone with strong design skills in Canva, the ability to pre-schedule content, and expertise in brand strategy to create engaging, consistent, and professional content across multiple platforms. The ideal candidate is creative, organized, and stays ahead of social media trends while maintaining a brand-aligned voice.
Responsibilities:
-Social Media Strategy & Content Planning - Develop and execute a content strategy that aligns with the brands
mission.
- Create and maintain content calendars for Instagram, Facebook,
TikTok, and YouTube.
-Content Creation & Scheduling - Design visually appealing graphics, reels, and carousels using Canva.
- Create short-form video content for Instagram Reels, TikTok, and
YouTube Shorts.
- Use Canvas content scheduler to pre-schedule posts for
consistent engagement.
-Brand Consistency & Engagement - Ensure all content aligns with brand guidelines, including fonts, colors, and messaging.
- Maintain a consistent voice that connects with the target
audience.
- Optimize captions and hashtags for maximum reach.
Performance Tracking & Adjustments - Use social media analytics tools (Meta Business Suite, TikTok Analytics, YouTube Studio) to track performance.
- Provide weekly reports on follower growth, engagement, and
content effectiveness.
- Adjust strategies as needed to increase engagement and
conversions.
Requirements:
- Strong experience in social media content creation & strategy.
- Proficiency in Canva (including Canvas content scheduler & Brand Kit).
- Video editing skills (CapCut, Canva, or Adobe Premiere Pro preferred).
- Familiarity with Instagram, TikTok, YouTube, and Facebook algorithms.
- Understanding of brand strategy & audience engagement techniques
- Excellent organization & time management skills. Preferred Qualifications (Not Required, but a Plus!):
- Experience working with mental health, wellness, or fitness brands.
- Experience creating engaging content for Black & Hispanic audiences.
- Understanding of SEO & social media growth strategies.